Your Marketing Department.
Just Fractional.
For companies who need a marketing upgrade—but aren’t ready for a full-time CMO.
A versatile addition to your team.
Add an Instant Marketing Department
Rick Gregory brings 25+ years of experience elevating marketing performance across strategy, messaging, branding, design, digital, content, events, and more. He blends high-level thinking with a wide range of practical, professional execution—so you get expert marketing leadership without hiring an agency or building a department.
Elevate Your Marketing to Match Your Expertise
Smart B2B companies often lead with technical excellence and subject matter expertise—but lag in marketing. We help close that gap, fast, by delivering professional-grade marketing that aligns with your unique business strengths.
A Fast, Efficient and Cost-Effective Option
Hiring a full-time marketer can be risky—often too green or too costly. Rick’s fractional model gives you senior-level marketing guidance, without the overhead. He works as part of your team, ensuring fast, culturally aligned, on-budget results.
Who We Work With
We work with technically minded teams—engineers, Ph.D.s, lawyers, financial experts—who know they need marketing, but don’t know where to start. Our clients include:
- Small-to-midsize organizations
($5-50 Million revenue) - Founder led teams
- Newly acquired firms with aggressive growth expectations
- Start-ups ready to scale
- Organizations without in-house marketing
- Industries ranging from industrial tools to biopharmaceutical technology to insurance services
Meet Rick
Rick Gregory has helped companies solve tough marketing and sales problems for over 25 years. He’s known for developing sensible strategies and executing them quickly, cost-effectively, and in alignment with client goals.
Rick prefers to let his work speak for itself—SEE TESTIMONIALS.
He’s also the co-author of the bestseller The Dollarization Discipline, named one of the Top 30 Business Books of 2005.
What is Fractional Marketing?
Fractional marketing means getting a senior marketing leader—without hiring one full-time. Rick embeds within your team, builds your plan, and executes it.
Because Rick only works with a handful of clients at a time, you’ll get dedicated attention and seamless integration. Clients say it feels like a full-time teammate… minus the cost or commitment.
In addition to filling a gap in marketing professionalism, Rick is adept at embracing each client’s culture, ensuring the team has a voice in the marketing program.
Clients tell us these are some of the advantages they’ve realized:
- Closely ties marketing strategy, oversight and execution, enabling cross-program consistency
- Fast, time-efficient, cost-effective execution
- Rapid responses to take advantage of emerging opportunities
- Frees leadership to focus on their highest operational priorities
- Rick will handle many executions himself, saving sub-contractor expense, accelerating response time, and ensuring strategic alignment
- Cost-effective, instant access to 25+ years of marketing experience means you are prepared to address nearly any marketing need
