IN THE NEWS
Check out this LBM Journal article based
on THE DOLLARIZATION DISCIPLINE.
Every day, good companies suffer because they create financial value for customers but aren’t able to keep their fair share. This is because most marketers cannot fully articulate the value customers get from their products, and the argument falls to the lowest common denominator – price. The solution is Dollarization: which goes beyond articulating features and benefits to calculate the monetary gain a customer receives in exchange for the price paid.
R.C. Gregory can deliver live or online workshops ranging from one hour to a full day or more to introduce Dollarization to your organization. Content can be tailored for marketing, sales or mixed management groups, and can be customized around a product launch or other important marketing event. more…
R.C. Gregory works with companies to help make Dollarization a working part of their marketing strategies. This can involve dollarizing a specific product or service, creating a Customer Value File for a key account, conducting customer research to quantify the value of an offering, and more.
Dollarization Calculators & Sales Tools
Dollarization works best when the customer is engaged in a credible, interactive discussion of the economic impacts of a proposed purchase. These discussions are greatly enhanced when the sales or marketing person is equipped with a professional analytical tool to facilitate the analysis.