Marketing Consulting Overview
WHO WE ARE
Rick Gregory is a seasoned marketer with 25 years of marketing consulting experience. His focus is helping business-to-business organizations employ professional marketing discipline to achieve their growth goals. Rick acts as chief strategist and leads all marketing executions. We maintain a deep network of proven, cost-effective resources to provide supplemental design, market research, web development and other specialized skills as needed.
WHAT WE DO
Rick Gregory is an experienced marketing generalist with a surprising range of capabilities. Client marketing consulting engagements fall into the following categories:
- Fractional Marketing Engagements
- Qualitative and Quantitative Market Research
- Dollarization Training, Consulting and Tools Development
- Strategic and Business Planning Projects
- New Business Strategy, Planning and Launch Support
- New Product Strategy, Planning and Launch Support
- Pre-Acquisition Marketing Due Diligence
WHO WE WORK WITH
Our marketing consulting engagements typically involve small-to-midsize firms that are expert in their field, but may lack in-house marketing depth or may encounter a need to temporarily add specialized resources. We work best with business-to-business clients with specialized offerings. Our clients’ leadership teams tend to be populated with scientists, engineers, or financial or legal professionals. Much of our marketing consulting work has involved navigating technically-oriented industries, including engineered industrial products, financial and insurance services, and the life sciences, including bioprocess technologies and medical devices.
We also work with larger clients, including the Fortune 1000, especially for Dollarization and market research engagements. Our pre-acquisition due diligence engagements are typically with mid-market private equity firms.
HOW WE WORK
We start every marketing consulting engagement by asking the question: “if this were our business, what would we do?” We are adept at gaining quick insight into the fundamentals and culture of a business in order to help shape marketing strategies and plans, provide new skills and capabilities and deliver actionable intelligence that will move the business forward.
As a small firm, we are very hands-on. Rick provides both high-level strategic thinking and hands-on execution, resulting in seamless and time-saving outcomes. Unlike other consultants who prefer not to get their hands dirty, or prefer to hand-off work to junior staff, all of our engagements are handled directly by the firm principal. We enable clients to elevate their marketing capability without adding headcount.
We take great pride in client satisfaction, and we are able to act and react quickly, providing fast response and rapid turnaround for projects large and small.
For both discrete short-term needs or ongoing engagements, we can provide a virtual marketing department aligned with a client’s business objectives. We are a cost-effective way for companies to enhance their marketing depth and bandwidth.
Please check out these testimonials to see what real clients have to say.