Marketing Consulting and Support

R.C. Gregory & Co. provides seasoned marketing expertise to businesses that need to supplement their marketing capabilities on a project basis or for an ongoing engagement. We are adept at quickly learning new businesses in complex markets and moving rapidly to action.

With more than 25 years of strategic marketing consulting experience, we bring a broad range of marketing skills to deliver the right approach to address many strategic marketing challenges. The following describes common scenarios in which companies turn to us for help:

  • Company is tackling an unfamiliar marketing challenge and needs an experienced resource to lead the project
  • Smaller business that would traditionally hire a junior marketing person engages R.C. Gregory & Co. on an oursourced basis to manage marketing functions
  • Lean, fast-growing business that needs to supplement marketing resources
  • Turnaround management team engages outside marketing expertise to help jump-start marketing without adding new staff
  • Company with technical products or markets that needs to inject marketing expertise to complement technical staff

Examples of Marketing Engagements include:

 

  • New Product Commercialization:  Strategy and Plan Development
  • Market Opportunity Analysis
  • New Business Launch Planning
  • Marketing Strategy Review
  • Discovery of New Opportunities to Leverage Competencies
  • Branding: Development, Rationalization
  • Developing Sales Tools to Support Strategy
  • Marketing Training & Coaching
  • Post-Acquisition Marketing Integration
  • Sales Trend and Customer Analysis
  • Marketing Communications Creative Strategy
  • Pricing Strategy Analysis and Development
  • Assessing Long-Term Viability of Existing Business Lines
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