Xcellerex introduced a new manufacturing concept where they would serve as a short-term CMO to commission manufacturing of a biologic, eventually transferring the manufacturing line to the customer’s facility. I branded this concept “BridgeSourcing” to reflect its hybrid of outsourcing with a bridge to bringing the production inhouse. This document was created to engage prospective customers with the BridgeSourcing concept. This was part of a successful lead generation campaign, and was accompanied by print and online ads and promotion. An example of a campaign advertisement is also provided below.
I conceived and executed all parts of this program, including branding, strategy, writing, layout, placement, and lead follow-up.
Xcellerex BridgeSourcing Paper
Xcellerex BridgeSource Print Ad