Strategic Market Research & Insight

While not a traditional “contract market research” firm, we do employ research techniques to help clients answer complex questions and gain key stakeholder input to drive informed strategic decision-making. We deliver quantitative and qualitative market research and analysis both as elements of larger strategic projects, or as stand-alone efforts to provide intelligence to help management evaluate strategic options and issues.

As with all R.C. Gregory & Co. engagements, our research efforts are designed and executed by a senior marketing strategist. This enables us to deviate from “script” when we come across a finding that merits deeper exploration or change in direction. In addition, we have demonstrated the ability to understand and explore complex technical topics, ranging from engineered industrial products to life sciences to finance/insurance and more.

Our mission is to deliver actionable intelligence to guide strategy and action, not a shelf-bound research report. We approach every assignment with the mindset a marketing practitioner acting as an extension of your team.

R.C. Gregory also employs market research and analysis techniques to assist private equity and other acquisition-minded organizations with pre-deal due diligence.

Research project examples include:

  • Market Sizing
  • Market Opportunity Analysis
  • Brand Awareness Studies
  • New Product Ideation
  • New Product Concept Evaluation
  • Pre-Acquisition Due Diligence
  • Competitive Assessment
  • Key Stakeholder Feedback
Rick GregoryResearch & Insight