Strategic Marketing Projects

When a business is embarking on a strategic transition or turn­around, facing a new strategic threat, launching a new business or product, or seeking a path for its next phase of growth, R.C. Gregory & Co. can supplement the client’s leadership team to rapidly and efficiently craft and execute a project plan.

Unlike larger firms where principals hand-off projects to junior analysts, Rick Gregory directly leads and executes all projects. Because we are marketing practioners (vs. theorists), all strategic projects focus on delivering practical, actionable results so the client can make sound decisions to move forward.

Examples of Marketing Engagements include:


  • New Product Commercialization:  Strategy and Plan Development
  • Market Opportunity Analysis
  • New Business Launch Planning
  • Marketing Strategy Review
  • Discovery of New Opportunities to Leverage Competencies
  • Branding: Development, Rationalization
  • Developing Sales Tools to Support Strategy
  • Marketing Training & Coaching
  • Post-Acquisition Marketing Integration
  • Sales Trend and Customer Analysis
  • Marketing Communications Creative Strategy
  • Pricing Strategy Analysis and Development
  • Assessing Long-Term Viability of Existing Business Lines
Rick GregoryStrategic Marketing Projects