“Rick developed a customer friendly ROI tool that profoundly impacted the way we presented and sold a major new product.  Years later, we are still using the model to cost-justify the product with customers.”

“After Rick’s workshop, our commercial team embraced Dollarization and it became an important driving philosophy for our organization. We learned the importance of connecting financial value to every product feature. As a result, Dollarization directly contributed to a couple of our important new products becoming huge commercial successes.’’

“Rick was instrumental in establishing Xcellerex’s identity in the marketplace, and making our complex story understandable to our target customers and investors. While not a scientist, he was able to quickly understand and translate what we were trying to accomplish in a simple yet compelling way.  The result was a fast revenue growth ramp culminating in the successful sale of the company.”

“Rick’s creative use of quantitative techniques determined unit sales potential across a wide range of vertical markets, and resulted in a model that we could apply globally. Rick went beyond market sizing, using insightful qualitative research that helped our marketing team create expanded applications for the new product concept.”

“Rick was an outstanding partner and a great extension of our team. He brought a broad skill-set and extensive experience to the assorted projects we worked on together. From product development strategy to coordinating tradeshows, from media program management to branding to investor presentations... Rick got things done and done well. We came to depend on him to manage both individual tasks and complex programs professionally and promptly.”

“I have worked with many good and a few great consultants over the years. Rick is easily in the top 1% of them! He provides a unique combination of business sense, market research and marcom skills. And he is always on time!”

“With Rick as a member of our team, our marketing efforts were significantly elevated.  He brought a deep knowledge of our markets, and helped distill down key features and benefits across a diverse product line into sharp, targeted messaging. He fit right in with our team and always delivered timely, professional and polished work.”

“We needed credible market size estimates to gain management support for a significant new product investment. There was no existing data to satisfy our requirements, which is when we turned to Rick Gregory. He quickly turned around an indepth study that helped us secure management commitment for a new product that takes our traditional indoor product outdoors – to capitalize on new customer mobility demands.”

“I had the opportunity to work with Rick Gregory in a dynamic and demanding environment where his professionalism and poise were especially appreciated. With his availability, his focus and the results he helped produce, Rick delivered quantifiable value to my group and our business. I consider Rick more than a contractor, more than a consultant. He became a trusted, essential team member, augmenting our staff and amplifying our effectiveness.”

"I hired Rick to teach our salesforce the "Dollarization Discipline" approach to sales which had a positive impact on driving sales. The system truly shows potential customers how Display Pack provides increased ROI in their packaging supply chain. Rick is a true professional consultant that brought value to our organization. I would highly recommend Rick and his book THE DOLLARIZATION DISCIPLINE."