About Rick Gregory | RC Gregory & Co.

Rick Gregory has helped hundreds of leading companies tackle complex marketing and sales issues. Much of his current practice is dedicated to providing fractional market leadership to small-to-midsize B2B firms.

He is also the co-author of the bestselling business book, The Dollarization Discipline, the definitive guide to quantifying and selling the financial value of products and services. The Dollarization Discipline was named one of the Top 30 Business Books of 2005.

Throughout his career, Mr. Gregory has provided strategic marketing consulting and market research services to clients in dozens of industries, ranging from industrial tools to medical technology to IT services. His work focuses on helping technically-oriented organizations embrace professional marketing discipline.

He has established a niche in the biopharmaceutical technology and services sectors, where he has supported several venture capital and private equity backed companies as their “fractional” marketing leader. In this role, he acts as an extension of the leadership team to lead all marketing activities, from strategic planning through day-to-day execution. He has been instrumental in achieving rapid growth and successful exits for several of these firms, notably Xcellerex (acquired by GE Healthcare, now Cytiva), Natrix Separations (acquired by Merck Millipore), and Bionova Scientific (acquired by Asahi Kasei).

Prior to founding RC Gregory & Co., Mr. Gregory was a consultant with Fox & Company, Inc. for 15 years, where he collaborated on several of Jeffrey Fox’s bestsellers, including How to Become a Rainmaker and How to Become a Marketing Superstar. Mr. Gregory started his career with the New York investment banking firm J.P. Morgan & Co.

He is a graduate of Amherst College, where he earned a B.A. in Economics. At Amherst, he was captain and an All-League selection on the New England Division III champion men’s lacrosse team.

Rick is based in Farmington, Connecticut and works with clients throughout the U.S.

Industries & Clients Served

Aerospace

Aerospace Concepts
GE Corporate Aircraft
PPG Aerospace Coatings
PPG Aerospace Glass
The Torrington Company
Saint Gobain

Architectural, Building Technology & Construction

Alimak Hek
IR Architectural Hardware
PPG Architectural Glass
General Electric Lighting
United Cleaning & Restoration
Wiremold/Legrand

Automotive & Industrial

Chevron
Dover Corporation – Vehicle Services Group
Dover Corporation – PDQ
Corteco (US)
Freudenberg Group
Henkel/Loctite
I-CAR
Ingersoll-Rand
IR Tools & Hoists
Loctite Corporation
Makino
NSK Corp.
PPG Automotive Coatings
Precision Twist Drill
Ricardo, Inc.
Saint-Gobain
Sandvik Coromant (US & Sweden)
Sandvik Steel
Schindler Elevator
Scott Specialty Gases
ShawCor (petroleum technology)
Textron Cone Drive
Textron Systems
The Danaher Company
The Torrington Company
Timken Company
Valenite Inc.

Life Sciences/Medical

ABS Bio
Bal Seal Engineering
Baril Corporation
Bionova Scientific
CARR Separations
CARR-Centritech
Cellipont Bioservices
FTS Systems
GE Healthcare Life Sciences
Impact Technology Consultants
Infors HT
KBI BioPharma
kSep Systems
Loctite
LyoNavigator
Mayo Medical Laboratories
Merck KGaA (MilliporeSigma)
Natrix Separations
Oncobiologics, Inc.
Outlook Therapeutics, Inc.
Saint Francis Hospital & Medical Center
Sepracor
Sonnet BioTherapeutics
SP Industries
SPX Corporation/Kendro Laboratory Products
Superior Controls
Usifroid
Vala Sciences
VWR International
Xcellerex, Inc.

Insurance and Financial Services

Ringler Associates
GE Commercial Finance
Green Park Financial
Public Strategies Inc. (Public Policy Consulting)
Leonard Green & Partners
Excellere Partners
CHEFA
PPG Claims Services
Sandvik Mining Finance

Miscellaneous Services & Technology

IQS
Bergquist Company
Bicron Electronics
Clearwater Systems
IBM
Renzulli Learning
Petco Pet Supplies
Caldwell & Gregory
Display Pack, Inc.

What Clients Say

“Rick elevated our brand into something elegant and sophisticated—while still staying true to our authentic character. That balance meant so much.”

“He really became an integral part of our team and contributed in so many ways as we evolved from a promising start-up to a refreshed, commercial-ready enterprise.”

Amy Kong
Co-Founder & CEO (retired)

Chung Chun
Co-Founder & COO (retired)
Bionova Scientific

“For over 35 years as CEO of ABS Bio, I worked with several marketers. Rick Gregory is by far the best. When ABS Bio was acquired by a PE firm, Rick did the re-branding. He quickly understood our value proposition and what makes us unique. This understanding was realized in a new website that refreshed our brand and delivered our message more clearly and professionally.”

Charlie Saller, Ph.D.
Founder & CEO (retired)
ABS Bio, Inc.

“Rick was instrumental in establishing Xcellerex’s identity in the marketplace, and making our complex story understandable to our target customers and investors. While not a scientist, he was able to quickly understand and translate what we were trying to accomplish in a simple yet compelling way. The result was a fast revenue growth ramp culminating in the successful sale of the company.”

Parrish Galliher
Founder & Chief Technology Officer
Xcellerex, Inc.
(now part of Cytiva, a Danaher Company)

“I have worked with many good and a few great consultants over the years. Rick is easily in the top 1% of them! He provides a unique combination of business sense, market understanding and marcom skills. And he is always on time!”

Peter Tunon
President
Infors HT USA

“I had the opportunity to work with Rick Gregory in a dynamic and demanding environment where his professionalism and poise were especially appreciated. With his availability, his focus and the results he helped produce, Rick delivered quantifiable value to my group and our business. I consider Rick more than a contractor, more than a consultant. He became a trusted, essential team member, augmenting our staff and amplifying our effectiveness.”

Kenneth Clapp
Director of Marketing & Product Development
Xcellerex, Inc.
(now part of Cytiva, a Danaher company)

“With Rick as a member of our team, our marketing efforts were significantly elevated. He brought a deep knowledge of our markets, and helped distill down key features and benefits across a diverse product line into sharp, targeted messaging. He fit right in with our team and always delivered timely, professional and polished work.”

Leslie Mather
Product Director
SP Scientific