Rick Gregory | Bio

 

Rick Gregory has helped hundreds of leading companies tackle complex marketing and sales issues. He is the co-author of the bestselling business book, The Dollarization Discipline, the definitive guide to quantifying and selling the financial value of products and services. The Dollarization Discipline was named one of the Top 30 Business Books of 2005.

Mr. Gregory has provided strategic marketing consulting and market research services to clients in dozens of industries, ranging from industrial tools to medical technology to IT services. Much of his work focuses on helping technically-oriented organizations embrace professional marketing discipline.

Mr. Gregory also provides pre-acquisition marketing due diligence research and opportunity analysis for private equity investors and other acquisition-minded clients.

Prior to founding RC Gregory & Co., Mr. Gregory was a consultant with Fox & Company, Inc. for 15 years, where he collaborated on several of Jeffrey Fox’s bestsellers, including How to Become a Rainmaker and How to Become a Marketing Superstar. Mr. Gregory started his career with the New York investment banking firm J.P. Morgan & Co. He is a graduate of Amherst College.

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