Rick Gregory | Bio

Rick Gregory has helped hundreds of leading companies tackle complex marketing and sales issues. He is the co-author of the bestselling business book, The Dollarization Discipline, the definitive guide to quantifying and selling the financial value of products and services. The Dollarization Discipline was named one of the Top 30 Business Books of 2005.

Throughout his career, Mr. Gregory has provided strategic marketing consulting and market research services to clients in dozens of industries, ranging from industrial tools to medical technology to IT services. Much of his work focuses on helping technically-oriented organizations embrace professional marketing discipline.

He has established a niche in the biopharmaceutical technology and services sectors, where he has supported several venture capital and private equity backed companies as their “fractional” marketing leader. In this role, he acts as an extension of the leadership team to lead all marketing activities, from strategic planning through day-to-day execution. He has been instrumental in achieving rapid growth and successful exits for several of these firms, notably Xcellerex (acquired by GE Healthcare), Natrix Separations (acquired by Merck Millipore), and Bionova Scientific (acquired by Asahi Kasei).

Mr. Gregory also provides pre-acquisition marketing due diligence research and opportunity analysis for private equity investors and other acquisition-minded clients.

Prior to founding RC Gregory & Co., Mr. Gregory was a consultant with Fox & Company, Inc. for 15 years, where he collaborated on several of Jeffrey Fox’s bestsellers, including How to Become a Rainmaker and How to Become a Marketing Superstar. Mr. Gregory started his career with the New York investment banking firm J.P. Morgan & Co. He is a graduate of Amherst College, where he earned a B.A. in Economics and was captain of the New England Division III champion men’s lacrosse team.

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